Florida SBDC at UWF Presents "5 Things Your Website is Trying to Tell You & You're Not Listening"

A treasure chest of free data exists that small businesses can use to guide their marketing strategies inside Google Analytics. Rather than trying to teach Google Analytics, this unique program simply focuses on five specific questions that drive digital marketing decisions and how to find those specific answers. Data is only valuable when it produces actionable insights and this workshop goes beyond the charts, graphs, and jargon to uncover these insights. SPEAKER BIO Matt Weber has an extensive, proven background with on- and offline marketing strategy and activation. At ROAR! Internet Marketing, Weber leads the in-house team to leverage direct marketing principles with the latest in web design and digital marketing techniques to create personalized and measurable Internet strategies. ROAR! is a leader in applying unique direct marketing perspectives to web design and Internet marketing to achieve measurable value for all integrated strategies. Building on an award-winning TV career, Weber was an early adaptor to the digital marketing era. As a Certified Google Ads professional and a sought-after international Google Supported National Trainer, Weber has taught thousands of individuals and business owners how to effectively use Google Ads and mine website data for increased lead conversion. ROAR! routinely achieves conversion rates for Google Ads twice as high as the national average. Weber lives in Central Florida, is an active University of Central Florida alumnus and enjoys running, outdoor sports and watching his favorite Philadelphia sports teams. For more information, visit their website at www.RoarOnTheWeb.com. Please note, this is a virtual event. We'll see you online!